Work · Case study
The Calivia Co store
A digital-downloads storefront where the products, the store and the brand were all made by the same hands.
The products are the portfolio
Calivia Co sells printable planners, guided journals and AI toolkits: a 107-page focus bundle, a job-search toolkit with more than fifty ready prompts, an ADHD-friendly planner, and more. Every product is designed in-house, which is why the store can honestly describe what is inside each file.
Decisions that shaped it
- Instant delivery. Pay by card through Flutterwave and the download starts immediately, with email delivery as the fallback when technology misbehaves.
- No account, no subscription. One payment, permanent ownership, unlimited reprints. The store's economics respect the customer's.
- Honest merchandising. Page counts, formats and reuse terms stated on every card, because a premium digital product survives scrutiny of its contents.
Where it is going
The storefront is moving to caliviaco.com as part of this studio site, with the same catalogue, clearer product stories, and one shared design language from homepage to checkout email.